I recently got introduced to UD Trucks – The brand is marking one of its best performing years in the Middle East, East Africa and despite challenging conditions in some markets, the Japanese truck manufacturer has achieved significant sales growth across the entire region, with particularly strong results in Saudi Arabia and Bahrain.
UD Trucks’ expanded range now offers products across a wide range of medium and heavy-duty segments. In 2016 the heavy-duty Quester truck was launched in the region, followed in May 2017 by the medium-duty Croner truck. The introduction of these robust new products, as well as the addition of the new heavy-duty range for heavy construction Quester 40 Tonne /24’ tires with hub reduction and the 8X4 Rigid, now makes UD Trucks offering complete.
Complementing the new trucks sales, UD Genuine Parts sales have also increased its sales penetration. UD Trucks’ regional offices in Dubai includes a parts distribution centre which delivers over 12,000 different spare parts to UD Trucks partners across the region. Thanks to its strategic location in the UAE, UD Trucks importers enjoy short lead times, as well as lower transport and inventory costs to better serve the customers in the region.
Looking forwards to 2018, UD Trucks anticipates further growth in Saudi Arabia, as the new heavy construction range for the Quester will allow the truck firm to become an even stronger contender in the heavy-duty construction segment. In the medium-duty segment, UD Trucks now covers a wide range of applications thanks to the introduction of the new Croner range. With capabilities from 10.4 to 18 tonnes, this diverse and extensive product offering will further bolster an already strong presence in the Kingdom.
All in all, 2017 was a transition year for UD Trucks in Middle East and East Africa as it marked the launch of new products; however, the brand has enjoyed a double-digit growth putting its ambitions very high for the upcoming years.
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