Poppy Delevingne leads the campaign for the luxury drop redefining what it means to be a stylish parent in 2026 

Bugaboo partners with Stella McCartney to introduce a special capsule that brings together shared values of innovation, responsibility and design. Inviting Stella to reinterpret some of Bugaboo’s most recognized silhouettes, the collaboration reflects a mutual commitment to functionality, durability and more sustainable material choices. 

The Bugaboo x Stella McCartney collection will include the following limited-edition items: 

● Butterfly 2 Stroller – An ultra-compact travel stroller 

● Bugaboo Fox 5 Renew – The ultimate go-anywhere, consciously crafted stroller 

● Dragonfly Plus – The city stroller where comfort meets compact 

● Accessories range – Including a tote bag. Making their debut in the Bugaboo range, styled in the brand’s signature Stella McCartney monogram 

Design & Craftsmanship 

The collection integrates elements from Stella McCartney’s design language into Bugaboo’s engineering expertise. Referencing the Falabella bag named after Stella’s childhood pony that has since become a symbol of cruelty-free luxury, the collection translates its distinctive contrasts into considered detailing. 

Masculine hardware meets softer finishes, incorporating recognizable Falabella features including the diamond-cut chain, inspired by a horse bit, woven into the canopy, alongside vintage gold medallions and the Stella McCartney logo. The collection includes three strollers and coordinating accessories in a Tobacco Brown colourway, finished with Saddle Brown accents in vegan leather alternatives. 

Sustainability at the Core 

Sustainability is embedded throughout. Fabrics are crafted from recycled polyester made from plastic bottles and coloured using water-free dye technology, reducing reliance on virgin resources and minimizing waste. Hardware incorporates a blend of bio-based materials and recycled aluminium. 

True to Bugaboo’s principles, performance and practicality remain central. The result is a special-edition collection designed with longevity in mind, combining responsible materials with thoughtful design – a meeting point between Stella McCartney’s values and Bugaboo’s technical expertise. 

Campaign & Vision 

The campaign, starring model, entrepreneur, and first-time mother, Poppy Delevingne, captures an intimate and contemporary vision of motherhood, celebrating women not only as parents, but as individuals. Set against natural landscapes, the imagery reflects moments of pause, freedom and playfulness, embodying the collaboration’s central message: parenting and personal identity can thrive together. 

Stella McCartney, 

“As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo makes sense, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood.” 

Poppy Delevingne, 

“Motherhood has completely changed the way I see the world. You suddenly realize how important it is to surround your children with things that are made with care and full of joy. That’s what I love about this collaboration; it makes those everyday moments with your little one feel even more special.” 

Adriaan Thierry, CEO at Bugaboo: 

“Today’s parents in the region are design-minded, values-driven and on the front-foot of culture. They expect the brands they choose to reflect that. Stella McCartney has always proven that style and responsibility belong together, and that’s a belief Bugaboo shares deeply. By bringing Stella McCartney’s unmistakable aesthetic into our most celebrated strollers, we’ve created something that speaks to the modern parent who sees parenthood as an extension of their own identity and self-expression. We have no doubt that this range will be the must-have fashion statement of 2026 across the GCC.” 

Availability 

The Bugaboo x Stella McCartney collection will be available from 25 September 2026 onwards at: 

● https://bugabooarabia.ae/ 

● Selected retail stores across GCC and other ecommerce platforms