Natuzzi Italia reflects on the theme of timeless and sustainable furniture with

the new Terra pouff by Marcantonio; presents the new set up of the Natuzzi Italia store in Dubai and participates in The Forum with Pasquale Junior Natuzzi

On the occasion of the Dubai Design Week 2022, Natuzzi Italia, the Italian design brand that unites a highly international calling with a deeply Mediterranean identity, participates to Downtown Design Dubai, the Middle East leading design fair and the region’s most important creative festival, presenting the pouf Terra, designed by Marcantonio and presented for the firt time in Dubai after the preview at Milano Design Week 2022. A real statement piece, Terra is the essence of this year’s collection The Circle of Harmony – Second Life as it embodies the research on sustainable materials the company is developing. Together with this new piece, some of the brand’s bestsellers at the pavilion located on the D3 Waterfront Terrace.

At the same time, the Natuzzi Italia store in Sheikh Zyed Road will be displaying a new set up, showcasing new products and icons of the Natuzzi Italia catalogue, as well as a custom-made version of the installation Germogli by Marcantonio together with 15 Terra pouffs.

Finally, within The Forum – Downtown Design Dubai’s talks platform – Pasquale Junior Natuzzi, chief creative officer of Natuzzi Italia,  will participate to a panel of discussion on “experiential design”.

The presence in Dubai is, for Natuzzi, a way to strengthen its relation with one of the most dynamic markets, more and more interested in connecting with global creativity and especially with the new wave of made in Italy: brands which value heritage and craftsmenship and which evolve this know-how mixing it with state-of-the-art sustainable techniques and materials.

This has been the main goal for Natuzzi Italia in the creation of the 2022 collection The Circle of Harmony – Second Life.

The proposal, conceived by the creative direction of Pasquale Junior Natuzzi and involving designers like Marcel Wanders studio and Marcantonio, is the third chapter of a broader project to establish an ideal space which accommodates various creative interpretations of Natuzzi Italia’s DNA. Second Life is a reflection on a theme with serious modern-day implications: how to orient the production of furnishings toward a level of sustainability which is consistently more coherent and definitive. Natuzzi does so by focusing on timeless furniture, on pieces which can last for generations and actually have a “second life”, as well as on material with lower impact on the environment which has been one of the research topics of the past few years.