Malaysia Pavilion Brings Smiles To Expo Visitors One Last Time In Partnership With Merry Project

Malaysia Pavilion concluded its monthly kite flying event for the public at Expo 2020 Dubai by collaborating with Merry Project to celebrate the global event while looking forward to Expo 2025 Osaka.

During the final monthly event, hundreds of visitors got to take home the butterfly-shaped kites and “smiling kites” as a souvenir of the joyous occasion. The MyButterfly kite flying event at the Al Forsan park has been a hugely popular event especially among families with many remarking that they were overjoyed to try their hands at flying kites for the first time.

“I’m so happy my children and I were able to fly kites today, something we have never done before. Thank you to Malaysia Pavilion for doing this,” said the mother of two toddlers who only wanted to be known as Emily.

The event was held to spread awareness of the Pavilion’s #MyButterflyEffect campaign that aims to inspire sustainable actions amongst the people through Malaysia’s participation in Expo 2020 Dubai. Malaysia’s theme at the expo is “Energising Sustainability” where its pavilion is a net zero carbon installation.  It also promoted a traditional pastime in Malaysia.

This time around, the event also looked ahead to Expo 2025 Osaka in Japan. Connecting the two Expos’ themes, “Connecting Minds, Creating the Future” and “Designing Future Society for Our Lives,” the Malaysia Pavilion collaborated with social project, Merry Project, to create smiles and celebrate the next world expo. The Merry Project team from Japan gave visitors kites and umbrellas with the faces of smiling children and some even sporting the Expo 2025 Osaka logo.

Datuk Zainal Abidin Abu Hassan, Commissioner-General of Malaysia at Expo 2020 Dubai

said: “The Merry Project and Malaysia Pavilion My Butterfly Kite Flying shared the same sentiment, simply because of what Merry Project represent, the simplest thing such as the innocence of a child’s smile can brighten and make the world a better place.

“This resonates well with our #MyButterfly Effect social campaign which is based on the premise that one small act can create a ripple effect elsewhere and that is what we wish to create at Expo 2020 – to cause a big impact on people by inspiring them to do good to the people, empowering sustainable growth that put and care for environmental issues at its core.”

The original butterfly effect concept comes from the chaos theory made popular by mathematician and meteorologist Edward Lorenz. According to the theory a small action in one place can create a bigger impact elsewhere and Malaysia, through its participation in Expo 2020 Dubai, aims to set an example to promote and inspire sustainable actions.

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