The PEUGEOT 508 has been voted ‘Public Car of The Year’ at the 2020 Middle East Car of the Year Awards (MECOTY). This prestigious award comes as the French car brand continues its comeback in the Middle East, and is the third MECOTY prize for the brand in as many years after the PEUGEOT 3008 SUV also won the public vote in 2018 and PEUGEOT 308 took the ‘Best Hatchback’ award in 2019.
With online voting by the public taking place between 15th February and 15th March 2020, the PEUGEOT 508 gained the most votes out of all the 80 models nominated for the award with its popularity attributable to its beautiful exterior and cutting-edge technology.
The latest generation of PEUGEOT’s 508 fastback sedan model has been completely re-imagined to emphasise the carmaker’s new, futuristic design language. The new exterior design is sharper and more robust, while the car’s spectacular interior includes an evolution of the iconic PEUGEOT i-Cockpit®. With its exemplary road-handling, new engines, countless technology features and quantum leap in quality, the PEUGEOT 508 sets a world class standard within the D-segment and further supports the Brand’s upmarket strategy.
The award win rounds off an impressive year for PEUGEOT in the GCC as it enjoyed a 62 percent year-on-year rise in sales in 2019 for passenger vehicles, further underling its models’ growing appeal to consumers in the Gulf.
Samir Cherfan, Executive Vice President of Middle East and Africa Region at Groupe PSA, said: “This award is an endorsement of the tremendous work done by the PEUGEOT partners and teams across the entire Middle East region who have worked hard to bring this sleek model to market. The feedback from customers on the PEUGEOT 508 has been immensely positive and now the people have spoken. Their support for the brand has been paramount to our recent success and I can’t thank them enough.”
Rakesh Nair, Managing Director of GCC Region at Groupe PSA, said: “We are very pleased that the PEUGEOT 508 has won this prestigious award. The beautiful fastback sedan is officially the people’s favourite in the Middle East and it is easy to understand why. To pick up a MECOTY award three years in a row will further reinforce consumer confidence in our brand. With the expansion of our dealer network across the region, and our recently announced GCC sales results for 2019 – a 62 percent increase in passenger vehicle sales and 84 percent rise in commercial vehicle sales – we are confident consumers will continue to flock to the brand as we launch more exciting, stylish models in the coming months and maintain our bold comeback in the GCC.”
Saeed Marzouqui, Chairman, Organizing Committee MECOTY, said: “For the second time in three years, Peugeot has picked up the coveted ‘Public Car of the Year’ award. Voted for by thousands of motoring enthusiasts from around the region, this award indicates how the consumers themselves feel about the brands and models that they actually own, drive or aspire to drive. This year’s winner, the Peugeot 508 received a third of all the votes cast, making it a clear winner and demonstrating how far this iconic French brand has come in recent years in the eyes of the Middle East public.”