As global supply chains continue to face uncertainty, the UAE remains one of the most prepared nations in ensuring food security, backed by strategic reserves, diversified sourcing, and a strong push toward local production.

Aligned with this national vision, Quickart UAE, a homegrown farm-to-table platform, is emerging as a key player in strengthening the country’s food resilience through a fully localised, scalable supply model.

Founded in 2022 by Pravin Rai, Quickart operates a direct farm-to-home ecosystem, connecting households and HoReCa businesses with locally grown dairy and farm produce across Dubai, Sharjah, and Ajman. By eliminating intermediaries and sourcing entirely within the UAE, the brand is able to maintain tighter control over pricing, ensure consistent supply, and significantly reduce dependency on imports during times of disruption.

In a major milestone, Quickart has recently secured $1.5 million in seed funding led by Orbit Ventures, with participation from prominent investors including Ashneer Grover, Manoj Tiwari, and a network of angel investors and family offices. This funding is being strategically deployed to strengthen supply chain infrastructure, enhance technology, expand last-mile delivery capabilities, and invest in advanced cold chain systems, all critical to ensuring uninterrupted supply in any scenario.

At the core of Quickart’s model is preparedness. The brand has built a robust operational backbone, including dedicated facilities, integrated sourcing systems, and a growing network of farm partners across the UAE. With the ability to scale production, manage inventory efficiently, and maintain quality control at every stage, Quickart is designed to remain agile and responsive even in high-demand or crisis situations.

“At a time when global supply chains are increasingly unpredictable, building a strong local ecosystem is no longer optional, it’s essential,” said Pravin Rai, Founder of Quickart UAE. “Our focus has always been on creating a model that is reliable, scalable, and rooted in the UAE’s long-term vision for food security. This funding allows us to accelerate that vision and ensure we are prepared for both current demand and future challenges.”

Quickart’s infrastructure and operating model position it not just as a commerce platform, but as a critical enabler in the broader food supply ecosystem. By shortening the journey from farm to consumer to just hours, the company ensures freshness, reduces waste, and creates a more stable and predictable supply chain.

The platform has also established a strong presence within the HoReCa segment, supporting restaurants, cloud kitchens, and hospitality businesses with consistent access to farm-fresh produce, further strengthening its role as a reliable procurement partner.

As the UAE continues to invest in food security through innovation, local agriculture, and strategic planning, Quickart represents the next generation of food commerce, one that is built for resilience, sustainability, and scale. With strong investor backing, growing infrastructure, and a clear focus on local production, the brand is poised to rapidly expand and is increasingly being seen as a serious contender to established players such as Kibsons.

With its commitment to being prepared for any eventuality, Quickart UAE is not only responding to current market needs but actively contributing to building a more self-sufficient and future-ready food ecosystem for the nation.