smart, the premium intelligent electric automotive brand, presented by AW Rostamani Group (AWR Group) in the UAE, announced the official launch of the highly anticipated smart #5 at a landmark event at the iconic Skydive Dubai. The all-electric mid-size SUV is smart’s most versatile electric SUV to date, designed to bridge the gap between city living and outdoor exploration.

The launch arrives at a pivotal moment for the UAE’s automotive market. The nation has established itself as a global leader in electric mobility readiness, supported by the UAE’s National Electric Vehicles Policy which aims to have 25% of all vehicles on the road be electric or hybrid by 2030. With the UAE’s EV market projected to grow at a compound annual growth rate of 41.2% between 2025 and 2030, the introduction of the smart #5 is perfectly timed to meet the surging consumer demand for innovative and sustainable vehicles.

“The UAE is a global hub for innovation and an important market for smart. Launching the smart #5 here is a testament to our commitment to this forward-thinking nation,” said Ms. Mandy Zhang, Global CMO of smart. “The #5 is the physical manifestation of our beyond conventional boundaries philosophy, a vehicle that empowers users to see, to move, to explore, and to grow. It is engineered for a new generation of adventurers who desire sustainability, sophistication and safety. We are confident that with our trusted partner, AWR Group, the smart #5 will resonate deeply with the lifestyle and aspirations of customers in the UAE.”

Roberto Colucci, Director of EVs at AWR Group, commented, “As the official distributor for smart in the UAE, we are proud to bring the revolutionary smart #5 to our discerning customers. We understand that drivers here need a vehicle that can navigate the dynamic energy of Dubai and Abu Dhabi yet also offer the freedom to explore the country’s beautiful natural landscapes over the weekend. The smart #5 is that vehicle. From its game-changing 10% to 80% (SoC) charging capability in 15 minutes to the UAE-exclusive Dune variant, it is engineered with local lifestyles firmly in mind. For those who demand the ultimate in performance, the smart #5 BRABUS delivers an exhilarating experience, combining 475 kW peak output with exclusive design details that set a new benchmark for electric performance SUVs. This launch represents an important milestone in our continued commitment to advancing electric mobility and expanding premium EV choice in the UAE.” 

The smart #5 is built on a foundation of cutting-edge technology and user-centric design. At its heart is the industry-leading 4C super-fast charging battery technology, capable of charging from 10% to 80% (SoC) in just 15 minutes. This breakthrough effectively eliminates range anxiety, enabling spontaneous journeys across both urban environments and off-road terrain. The interior redefines “Contemporary Premium” with features including a 20-speaker Sennheiser® Signature Sound system with Dolby Atmos, dual 13-inch OLED touchscreens, and an exceptionally quiet cabin achieving an industry-leading 86.5% Articulation Index, reinforcing its position as one of the most refined cabins in its class. 

Four distinct variants of the smart #5 are now available to customers in the UAE, offering a tailored proposition across performance, luxury, and adventure-focused driving needs: 

• Pro: Starting from AED 159,900, the well-equipped entry point features rear-wheel drive, 250 kW of power, and an impressive 465 km of WLTP range, delivering 0-100 km/h in 6.9 seconds.
• Premium: Starting from AED 199,900, this mid-tier choice offers enhanced luxury, an extended range of up to 590 km, and advanced technology features including the premium Sennheiser audio system.
• Dune: Starting from AED 209,900, this UAE-exclusive edition is tailored for desert adventures, featuring specialized capabilities for sand driving and unique styling that celebrates the region’s landscape.
• BRABUS: Starting from AED 219,900, the pinnacle of performance and design, co-created with the renowned tuning house to deliver an exhilarating 475 kW as the peak output with all-wheel drive, achieving 0-100 km/h in just 3.8 seconds, alongside exclusive BRABUS-embroidered Dinamica® seats and 21-inch Monoblock Z wheels.

The launch of the smart #5 signals a bold new era for the brand, expanding its product family to cater to a growing demand for versatile, sustainable, and premium mobility solutions. It is a vehicle designed not just for the journey, but for the destination and the discoveries along the way.

For more information or to book your smart #5, please visit: https://uae.smart.com/en/models/smart-5