The Master Franchise Agreement Represents the largest franchise deal for a UAE Homegrown Quick Service Restaurant (QSR) Concept.

WOK BOYZ, the United Arab Emirates’ popular Pan-Asian street food concept, today announced a landmark master franchise agreement with GLOBAL EATS group, a major operator in the Canadian Quick Service Restaurant (QSR) and fast-casual dining sector. This strategic partnership commits to developing 70 new WOK BOYZ locations across Canada over a 10-year development plan.

This agreement marks a significant chapter in WOK BOYZ’s measured expansion into the North American fast-casual dining sector. It highlights the growing capability of the UAE’s F&B industry to develop scalable restaurant concepts globally. WOK BOYZ has experienced continuous brand evolution, transforming from a local success story to an international operator. Following a sustained success in the UAE, and establishing a presence in Ghana and Oman, WOK BOYZ expanded their next international market to Canada. 

“This agreement reflects our confidence in the scalability of WOK BOYZ within the Asian QSR space, supported by a disciplined and systematic operating model. Our growth is anchored in quality, including central manufacturing of proprietary sauces to ensure consistency across markets. We are focused on thoughtfully growing the high-energy street food experience developed in Dubai across the Canadian market,” said Gaurav Sabharwal, Founder and CEO of WOK BOYZ.

GLOBAL EATS group, the experienced master franchise partner, plans a phased rollout across key Canadian provinces, including Ontario, British Columbia, Quebec, Alberta and others. 

The WOK BOYZ customizable menu encourages patrons to ‘Build your Wok’ from a selection of fresh bases, proteins, vegetables, and proprietary Pan-Asian sauces. This highly flexible model is considered an ideal fit for Canada’s diverse, urban demographics.

WOK BOYZ shall ensure the Canadian locations uphold the high standards of quality, freshness, and energetic atmosphere established in its Dubai stores. Further international development announcements are expected in the coming months.