Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)

Shereen Shabnam

In an era where innovation and adaptation are paramount, the 6th Revenue Optimization Conference (ROC) Middle East Commercial Strategy Conference emerges as a pivotal gathering for hospitality professionals. This year, we were honoured to meet Robert A. Gilbert, CHME, CHBA, President and CEO of the Hospitality Sales & Marketing Association International (HSMAI) at this influential event. His extensive expertise and visionary leadership set the stage for a conference that addressed the unique challenges of the Middle East’s hospitality industry and put the spotlight on the cutting-edge strategies and technologies shaping its future.

Join us in this exclusive interview with Robert as we uncover what makes the 6th ROC Middle East Commercial Strategy Conference a must-attend event for hospitality professionals looking to shape the future of their industry.

Why is this conference unique and why should professionals in the hospitality industry in the Middle East should attend?

The 6th ROC Middle East Commercial Strategy Conference stands out due to its targeted focus on revenue optimization, sales, and marketing within the Middle East’s hospitality industry. The event is crucial for professionals in the region as it offers a unique blend of global insights tailored to local market dynamics. It’s an opportunity to engage with the latest trends, strategies, and technologies shaping our industry. We have created a vital forum for networking, sharing best practices, and discovering innovative solutions to the unique challenges faced by hospitality professionals in this region.

Could you share some highlights on who is presenting at the conference?

We have an exceptional lineup of presenters at the conference, including leading experts in hospitality sales, marketing, and revenue optimization. These industry leaders will share valuable insights derived from their extensive experience. Attendees can expect a diverse range of topics, from digital transformation in the hospitality industry to innovative revenue management strategies, all presented by esteemed professionals who are at the forefront of their respective fields.

Can you tell us more about the ROC Star Awards Ceremony, significance of these awards and how they contribute to the hospitality industry’s growth?

The ROC Star Awards are a significant part of the conference, as they recognize outstanding achievements in hospitality revenue optimization, sales, and marketing across the Middle East. These awards spotlight individuals and organizations that demonstrate exceptional skill, innovation, and leadership. Celebrating these successes not only honors the recipients but also sets a benchmark for excellence and inspires ongoing growth and development within the industry.

The introduction of the Certified Hotel Business Acumen (CHBA) program is exciting. Can you tell us a bit about it?

The Certified Hotel Business Acumen (CHBA) program is an exciting new initiative designed to equip professionals with advanced skills in business strategy, financial acumen, and leadership in the hotel industry. This certification program, tailored for hotel professionals, combines practical knowledge with strategic insights, enabling participants to make informed, data-driven decisions that drive profitability and efficiency in their organizations.

What do you hope attendees will take away from the 6th ROC Middle East Commercial Strategy Conference in terms of knowledge and networking opportunities?

We hope attendees gain a wealth of knowledge and a deeper understanding of the latest trends and strategies in hospitality. Moreover, the networking opportunities with peers and industry leaders are invaluable. We hope participants leave the conference not only with enhanced skills and insights but also with new connections and collaborations that will benefit their careers and businesses in the long term.

Our Experience

We attended the conference over two days and found it distinct in its targeted approach. It delves deep into the realms of revenue optimization, sales, and marketing. It’s not just a platform for learning about global trends; it’s an incubator for adapting these trends to the distinct rhythm and requirements of the Middle Eastern market. From engaging discussions led by industry trailblazers to the prestigious ROC Star Awards, the event is a beacon for innovation, networking, and professional growth in the region.